Hi! I'm Esteban

Building digital products, brands, and customer/user experiences.

I help businesses to improve their products, enhance their branding and increase visitors through powerful digital strategies and creative aesthetics.

let's talk

Projects

BookBuster App

UI/UX Design, Front End Dev

Casa Ereaux Web

UI/UX Design, Front End Dev, Branding

Valle Austral Web

UI/UX Design, Front End Dev, Branding

Monkiki Adoption App

UI/UX Design, Front End Dev

Gifos Create App

UI/UX Design, Front End Dev

How I Work

Research

Ask before jumping into production. I always make sure to ask the right questions that lead us to the right challenges. This first stage includes UX research, competitive analyses, SWOT analysis, stakeholders interviews and consulting.

Strategy

Problem solving. The task management is set, the roles are designated. This stage includes a detailed brief, lo-fi wireframing, visual boards, brand boards, graphic systems, manifesto, deliverables, methodologies to be used and softwares to be required.

Production

Design and development. Transition from wireframes and prototyping, visual boards and design system into the final design with the desired feedback.
Bringing design to life. Since I'm a designer who can code too, I can work and collaborate with other developers in all stages of production.

Iteration

Beyond the finish line. A natural process is where the product is always evolving. This stage is for changing/adding/removing features, re-targeting, quality testing, user testing, reporting and metrics.

What I Do

UI/UX Design

+4 years working in-house for a SaaS and B2B company.

Front End Development

2 years of web development for entrepreneurs and businesses.

Branding Strategy & Design

+2 years creating and crafting successful branding stories for many entrepreneurs.

Management

+2 years working as a operations manager at a startup. Leader of a team of 4 coworkers and more than 300 members.

Skills

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Adobe Illustrator

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Adobe Photoshop

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Adobe InDesign

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Adobe Premiere

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Adobe XD

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Figma

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Sketch

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HTML

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CSS

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Javascript

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ReactJS